Well,hello there.

Allow me to introduce myself. I’m your next bad decision.

I see you checking out the others. They’re fine. Great even.

But have me once and you won’t want anything else.

I’m just delightfully sweet enough without coming on too strong.

“How do you have no cocoa and offer such craveable pleasure?” you may ask.

Devour me to find out. I’m the one you’ll be telling your friends about.

My name is Pecador. Sinfully yours.

Who’s behind
this.

Pecador is a filled bar made in Italy and let loose in the United States by Pecador USA. The shell is carob. The fillings are made in Italy. The attitude is ours.

Three bars at launch: Original Milk, Peanut and Salted Caramel. Hazelnut, Pistachio and Vanilla Biscuit are in the wings.

The founder story goes here, in the founder’s words, once it’s approved. placeholder

We are not an alternative. We are the thing.

Pecador Original Milk pack

What we
are not.

The other half of the definition. Hold us to it.

Not worthyWe don’t want credit for being good.
Not technicalHuman before technical, always.
Not a health brand“Free” is not a wellness claim in our hands.
Not an activist brandYou don’t choose us because we’re sustainable.
Not cartoonyAdult play. Cartoon reads cheap in this aisle.
Not earnest about ourselvesWe’re the joke before anyone else is.
Not a substituteWe’re not an alternative. We’re the thing.

Say it in
one line.

If a stranger can’t pass it on, we haven’t written it.

Never had cocoa. Never needed it.

Your next bad decision.

Made to be devoured.

Take me home. Tell no one.

Cocoa never has to know.

You’ll tell your friends. They all do.

Coming up.

Week of Oct 19The line opens. Get your number.
Nov 9Launch day. Sinners go first.
After thatHazelnut. Pistachio. Vanilla Biscuit.
Get in line

Press, wholesale,
confessions.

Same address for all three. Tell us who you are and what you did.

Say it to our face